Product Management

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    Perform market analysis
    • Identify and size target markets
    • Determine markets that are appropriate for your company’s unique talents
    • Perform customer and market research
    Conduct competitive analysis
    • Ensure an accurate and unbiased picture of the competition
    • Help you determine whether to enter a market based on the current competitive environment
    Define products based on customer needs
    • Write requirements documents (MRDs, BRDs, FRDs, etc) that define products
    • Create User Stories
    • Give engineering teams clear and concise information about customer needs
    • Prioritize feature sets into “Must Have”, “Nice to Have” and “Next Release”
    • Develop short-term and long-term product roadmaps
    Perform product roadmapping
    • Capture, analyze and prioritize all requirements
    • Create a multi-year release plan
    • Use best practices such as “Themes” and “Golden Features” to create a well thought out plan
    Work with and guide engineering teams
    • Determine feature versus schedule tradeoffs
    • Make difficult feature decisions
    • Manage backlogs
    • Launch product


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